Tag: Axel

Nova #3: Marvel turns tricks cheaply

Marvel Editor-in-Chief Axel Alonso is fond of pointing out that the new #1 issues in the Marvel NOW! initiative are not reboots; just because there are new creative teams on various books ignoring completely some of the things that came before, it’s nothing like what their Distinguished Competitors did in September 2011. Well, the second-most-useless …

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Alex Alonso’s MarvelNow! announcement…

Axel Alonso, the editor-in-chief of Marvel Comics, announced their big post-AvX thingy, which he is billing as a relaunch, not a reboot, in an attempt to differentiate it from DC’s New 52. While it’s still not quite clear what the difference is between “Marvel NOW!” and “ReEvolution,” whether one is the grander, overarching marketing ploy …

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