Marvel Editor-in-Chief Axel Alonso is fond of pointing out that the new #1 issues in the Marvel NOW! initiative are not reboots; just because there are new creative teams on various books ignoring completely some of the things that came before, it’s nothing like what their Distinguished Competitors did in September 2011.
Well, the second-most-useless book in the Marvel NOW! line-up (and please, someone tell them that NOW! is not an acronym, so it should be in all-capitalized letters) now proves that not only are Alonso’s pants on fire, but apparently nobody is paying much attention to the nonsense the writers are spewing.
Jeph Loeb’s new series has Sam Alexander, a teenager, becoming the new Nova. Three issues in, they finally mention Richard Ryder, the Nova who gave his life at the end of Realm of Kings, but apparently Sam’s father, Jesse, was also a Nova, one of the greatest who ever lived. You know, the Nova that nobody has ever heard of, except for a What If? in 1979, in which a homeless guy gets a Nova helmet.
So yeah, that’s something that happened, and it makes no sense, but whatever. It’s Loeb. Sometimes he’s good, sometimes he’s been smoking a little too much crack.
Now, in issue 3, we meet the big bad: the Chitauri. Yep, the Skrull-like alien shapeshifters from the Ultimate universe and the Avengers movie, who so far have not existed in the mainline Marvel universe. So, much like Nick Fury, who was Samuel L. Jackson in the movies because he was always drawn like Samuel L. Jackson in the Ultimate universe comics and then got written into Earth 616 continuity by being the son of the the real Nick Fury and some CIA agent, we now have the Chitauri in the mainstream continuity.
No, it’s not a reboot. It’s a sublimation of existing continuity to movie continuity, because Marvel are utter and complete whores, hence the headline of this post.
It would almost be forgivable if either Battlescars, which introduced the all-new, mostly-black Nick Fury, or this new Nova series were particularly good. Sadly, they’re not. We’re not even going to go into the fact that Rocket Raccoon gets pissed off when someone (namely Sam) calls him a raccoon. He is, after all, a genetically enhanced raccoon, so why would he get mad?
For pete’s sake, could SOMEONE start paying some kind of attention to continuity? Not that it matters. Nova will probably wind up being canceled in the next new status quo realignment. Along with Morbius.